An international study by YouGov – an international Internet-based market research and data analytics firm – shows that Singaporean food might not be as popular around the world as we once thought. And this time, even our ‘World’s cheapest Michelin-star dish‘ can’t save us.
The study released last Tuesday (Mar 12), collected responses from 25,000 people in 24 countries. A total of 34 national cuisines were polled.
Pizza and pasta came out tops, followed by Chinese and Japanese cuisines
Italian cuisine received an average popularity score of 84% across the 24 nations studied. Not surprisingly, the biggest fans of Italian food are Italian themselves, with 99% beating their chests over it. The Chinese however, are the least impressed by Italian food (59%) followed by the Thais (69%).
Singapore ranks on the 18th spot, tying with Indonesian and beating big brother Malaysia by one spot.
In the bottom 5 are Peruvian, Finnish, Saudi Arabian, Filipino and Norwegian cuisine.
Singaporeans and Malaysians rate each other food highly
91% of Singaporeans love Malaysia cuisine, with 91% of Malaysians rating Singapore food highly.
The Japanese, which is the harshest food critic of all the nations polled, rated Singaporean cuisine at 33% and Malaysian yum-yums at 25%. They did however rated their own cusine highly at 94%.
Out of those who have tried Singaporean food, less then half favoured it (49%).
Besides Malaysian food, Singaporeans also favoured Thai (91%) – which Malaysians also loved (91%) – and Hong Kong (91%) cuisines.
Swedes and Italians not really into Singaporean or Malaysian cuisine
92% of Swedes love their own cuisine but ranked Singapore (24%) and Malaysian cuisine (30%) unfavourably. The Italians too shared the same sentiment – Singapore (29%) and Malaysia (21%).
For context, here’s a sample of Swedish and Italian cuisine:
What a culinary breakthrough.